Eric E.R. Shaffer

Founder & CEO

As Founder and CEO of 180byTwo, his mission is to transform the way marketers source, acquire, and leverage data across marketing technology stacks. Eric is a seasoned technology and product leader with a proven track record of success in growing and leading businesses in the Data, Analytics, Ad-Martech and Software-As-A-Service (SaaS) sectors. Today, hundreds of brands and agencies across the financial services, hi-tech, marketing services, healthcare and telecom industries have adopted 180byTwo’s audience solutions to dramatically improve the way they acquire, analyze and grow customers. Before becoming a technology entrepreneur, Eric held multiple product, business development, marketing and technology positions with Liveramp, Infogroup, Verizon, Sallie Mae. Outside of work, Eric enjoys cycling, camping, and spending quality time with his family.

Karl Hjartarson

Chief Operating Officer

Karl is an experienced finance and business development professional. Karl heads up the finance and Partner business with a primary focus on delivering large-scale data and financial solutions to corporates and agencies. Before co-founding 180byTWO, Karl spent time in Big Data and financial operations/modeling at VZW for New Product Developmental projects, as well as financial operations for Paid Services at AOL. When not spending time with his family, Karl enjoys spending time in the gym or catching a game of Premier League soccer.

Benjamin Goldman

Chief Revenue Officer

Benjamin Goldman has over 10+ years of experience in Marketing, Advertising and Technology. Ben is sales leader with a proven track record of revenue creation and the successful scaling of sales organizations in the hyper-growth phase within the Adtech industry. Before 180byTwo, Ben was a sales and business development leader for various data companies including Infogroup, OneAudience, Nucleus, and serves an advisor for several other industry leading data companies. His passion for AdTech, listening and delivering on a client’s needs, and relationship building makes Ben a high-energy force driving profits and partnerships.

Juan Becerra

President LATAM

A results driven professional, passionate about all things digital, with solid project leadership experience for high revenue clients. With high analytic and problem solving skills, Juan has an excellent grasp of all aspects of the data and programmatic advertising business.
He is a proven leader in the field of Programmatic Advertising, Saas, Data, Mobile, and Video. With 15+ years in the online advertising industry, many of those years working in LatAm for companies like Microsoft, AOL, Agencies, Publishers and Brands alike, before moving to the US in 2012.